Nightingale Electrical Service
Nightingale Electrical Service has been in business since 1984, providing electrical service and repairs including electrical emergency services throughout the Lower Mainland. Copy writing always involves learning, and this project was no exception. The client needed 20 pages of SEO-smart web copy to outline and get referrals for Nightingale’s many services for residential clients. Imagine learning about knob and tube, electrical plans, security alarms and more. Fortunately, Lara has had several clients in general contracting, flooring, landscape design — and also observed her husband renovating her house — so knew a bit about many of these topics. All projects (including copy writing) start with an intake interview where we go over your target market and what their user journey will be. Because Lara and her team know how SEO works, copy is written with the added bonus of elements that will be helpful for SEO rankings.
Client Nightingale Ecletrical Service Date Ongoing Skills Copywriting