I am loving MarketGoo and want all my customers to have an account! It gives great SEO tips!
Here’s their advice for writing good blog posts:
How to Write a Good Blog Post
When you are writing or reviewing your blog posts, make sure that you go through all the following elements:
- Headline: the 6 words that count most are the first 3 and the last 3. Try to think of what many people refer to as ‘clickbait’, in a positive way, this means a headline that the user will want to click. Turn the headline into a question, a list (uneven numbered lists tend to do better, for example: “9 ways to make sure you’re buying the right paint”), negatives (“how to never make this mistake again”) or talk to your audience (“for small businesses in need for an event planner”).
- Length: long and well researched content tend to do best. Make sure you write posts with more than 1200 words.
- Personal Narrative: make sure that you include an anecdote of a personal nature, or share a moment of truth within your company. Readers are more likely to identify with this, and the earlier in your post you include it, the better.
- Rich media: Enhance the articles with multimedia such as photos and videos. In addition, putting an image at the top right or top left of your blog post forces the text to accommodate and become easier to scan for the reader.
- Subtitles: divide your post into paragraphs with subtitles, readers like to scan posts.
- Quotes: readers love to share quotes on social media, so make sure you have a couple of ‘quotable’ phrases, and help the reader out by bolding them, or inserting them as a quote or image.
Why is this important?
If you are creating blog posts that have great content and are about an interesting subject but are formatted and presented in a way that is unappealing to the reader, it won’t get shared and readers possibly won’t even reach the end of your post. Make it easy for them to love it and share it!
Getting Blog Posts to Rank in Google
Here’s another blog post from another company with tips on Writing Blog Posts that Rank on Google: https://www.connectinternetsolutions.com/blogs-rank-on-google/ – because this is important too!
1) Identify effective keywords
Google Trends can give you a feel for what keywords are popular at any given time. If you see searches are steadily declining for a specific keyword, you know that’s probably not the right keyword to target right now.
If you’re running low on ideas, source inspiration from your competition. Use online tools (Moz, Screaming Frog etc.) to see what keywords they’re ranking for, but keep in mind that the most obvious keywords aren’t necessarily the best for you. Searchers tend to use specific “long-tail” keywords, phrases and questions when they’re looking for something, so don’t forget to take this into account when compiling your list.
Remember, keywords evolve over time as trends shift, terminology changes or your products/services change. Be sure to conduct research periodically to ensure you’re still targeting the best keywords for your audience and you’re not missing out on vital opportunities.
2) Naturally introduce keywords into posts
Once you’ve settled on a list of keywords, it’s time to feed them into posts. Using the trend data you’ve gathered, brainstorm topics and decide on one that will entice and engage your audience.
When writing, your keyword should be interspersed throughout the post. Your primary keyword should appear in these places:
- Post title
- Headings and subheadings (H1, H2 etc.)
- Post URL
- Alt text for images
- Meta description
- Throughout the copy
It’s really important to remember that you’re writing for humans, not search engines. Focus on engaging readers with a natural flair that takes their needs into account.
3) Link to influencers
As your post takes shape, don’t be afraid to link to other websites or blogs. Linking to applicable and reputable websites not only offers readers additional reading material, but also shows search engines that you’ve done your research.
4) Aim to write longer posts
We’re in an age where users have shorter attention spans, so you’d assume shorter blog posts are the way to go. But search engines actually prefer longer, more in-depth posts.
The longer your post, the greater chance it has of appearing at the top of results pages.
Think of it this way: the more content on the page, the more cues search engines have to figure out what your post is about.
We recommend writing a minimum of 300 words per post. This gives search engines plenty of keywords and copy to crawl – helping them understand exactly what your blog is about.
5) Don’t scrimp on internal links
Linking to other pages or posts on your site helps search engines create a more accurate sitemap. It also encourages users to explore and get to know you as a credible source of information.
Internal links help to keep users on your site longer – reducing bounce rates and increasing conversion potential.
Thanks, Connect Internet Solutions for writing it out so nicely!