by LaraSpence | Apr 19, 2019 | Digital Marketing, SEO
Not sure what Google My Business is, or why you should post so it? HINT: You should! At least once every 2 weeks! Why Google Posts are Essential to your SEO and VEO Strategy...
by LaraSpence | Mar 11, 2019 | Copy Writing, Digital Marketing, SEO, Social Media
Was cleaning up my office and found a great piece of paper on creating valuable content: Make Content Findable H1 tagh2 taghas meta description, proper SEO’d meta titlelinks to related contentalt tags for images Make Content Readable inverted pyramid writing...
by LaraSpence | Feb 12, 2019 | Copy Writing, Digital Marketing, SEO, Social Media, WordPress
Many new clients ask me the steps in web design projects, and it’s great to ask! This post will outline the steps so you’re more familiar with them and can ask more questions – and understand why these things aren’t just 2 hour projects!...
by LaraSpence | Jan 17, 2019 | Project Tips, SEO, WordPress
Was having a discussion with a client’s graphic designer on web images. She was sending them to me as 779kb images. “Too big,” I said. She thought not. So now I have this post to back up what my team and I know and always aim for: the whole web page...
by LaraSpence | Dec 10, 2018 | Digital Marketing, SEO
In SEO, as in life, setting expectations can save a lot of stress and grief. Recently, a deluge of spam from companies (often with no url for their own business, hmmm…) promising to get your company ranked #1 in Google within 2 weeks for a rate of $25 per...
by LaraSpence | May 17, 2018 | SEO
Want all my clients to read! Oh so good! That’s why this takes time and planning, folks! But it works. Forever. Not like paid Adwords. Better. (Oh and you should do email marketing too…)...
