Have you ever wanted to run an Instagram contest but you weren’t sure where to start?
Here are some tips summarized from the folks at Wishpond on how to run a successful Instagram Campaign.
Determine your end goal. What do you want to gain out of your contest?
You may want to gain more followers or promote a product or event.
Regardless of your end goal, it is important to define your target audience at the beginning of the process to ensure the messaging is clear and consistent. You will turn people away if the messaging isn’t clear.
It’s important to remember that likes and followers are great but they don’t always lead to paying customers.
Decide on the entry method
This might not seem like a big deal but your entry method can be the difference between likes and follows vs. paying customers. After all the effort to run a campaign, you want more than just followers.
Some of the top trending competitions are
Like-to-win
Follow-to-win
Hastag-to-win
Tag-a-friend
Choose a prize
This is where you will capture your audience and it’s important to have the right prizes. Make sure your prize reflects your brand and products. Bundling products with other brands similar to yours or ones that compliment your brand is great.
Choose your winner and let them know
This is the exciting part and what everyone is waiting for! There are a number of ways to choose a winner. Keep it simple with ‘the most likes wins’ or select at random.
What now?
Once your contest ends, your work doesn’t end there. You would have likely gained new followers. It’s time to turn them into customers. Reach out to them, offer discounts, make them feel special!
Need help with a social media contest? The team at Lara Spence design can help with social media in Vancouver, social media contests, building your audience with Google My Business, better websites and search engine optimization. We can also help with Facebook, Instagram and Google Advertising. See services or book a meeting.