A great piece to read – http://valuewriters.com/blog/7-reasons-why-you-should-start-business-blogging-today/ – written by a company that’s trying to get you to hire them to write. The beginning is a bit awkward (could be written by someone not North American and I don’t think is entirely realistic that big traffic goes to nothing; often you have no traffic; or, you always have some traffic….)
” When compared to traditional marketing blogging is hands down one of the cheapest forms of marketing you can do.
Unlike most of the traditional marketing methods you ‘don’t’ have to pay anything really to blog. Well, you pay with your time. You just need to spare an hour or two a day and write about what you do.
Teach potential clients about your products or services.
Help them solve their problems.
Depending on how much your time is worth you are looking at a cost of about $400 per blog post assuming you are worth $100 per hour and you take another 2 hours promoting your new blog post.
That is nothing compared to a 30 second TV ad slot.”