by LaraSpence | Jan 7, 2021 | Digital Marketing, Web Marketing Best Practices
Guest Post by Kevin Foreman, Black Sheep Business Consulting, Business Plans + Strategic Plans in Vancouver, BC Setting business goals – hard or easy? There have been various studies conducted to see what percentage of our goals are achieved. According to...
by LaraSpence | Nov 19, 2020 | SEO, Web Marketing Best Practices
Was just helping a client whose site audit revealed that their meta titles were too long, and found this great summary resource. Their site also had 200 pages where no meta descriptions were present. A big site, lots of blog work over the years, and I suggested a way...
by LaraSpence | Sep 18, 2020 | Digital Marketing, SEO, Social Media, Web Marketing Best Practices
For small local businesses who want to get found on Google, there’s a lot you can do. We could refer to this as best SEO in 2020. And like most things, it’s not that hard once you know how. You may, however, run out of time to tackle some of the digital-busy-work...
by LaraSpence | Mar 31, 2020 | Digital Marketing, Web Marketing Best Practices, WordPress
Since 2018 (well, probably earlier) you could set up SSL (resulting in your site showing https: not just http. Google now shows a “lock” icon for “secure” as does Firefox. All sites should have SSL – and here’s why:...
by LaraSpence | Jan 29, 2020 | Project Tips, SEO, Web Marketing Best Practices, WordPress
You really should know if your web page is mobile friendly. If your page or site isn’t mobile-friendly, then your users on mobile will be frustrated. And Google will put a little “this site isn’t mobile friendly” in the search results. And will...
by LaraSpence | Jan 10, 2020 | Copy Writing, Digital Marketing, SEO, Web Marketing Best Practices
A great piece to read – http://valuewriters.com/blog/7-reasons-why-you-should-start-business-blogging-today/ – written by a company that’s trying to get you to hire them to write. The beginning is a bit awkward (could be written by someone not North...
