For small local businesses who want to get found on Google, there’s a lot you can do. We could refer to this as best SEO in 2020. And like most things, it’s not that hard once you know how. You may, however, run out of time to tackle some of the digital-busy-work necessary. That’s why you hire an expert team.
We read this recent article on Yoast and thought, “Yes, we want our clients to read this and know this!” – mostly, for inspiration and so you can be sure that we’re not just “making it up” that the stuff we’re doing for you is real + necessary.
Read the full article here https://yoast.com/ultimate-guide-to-small-business-seo/ or skim the details in this post.
During COVID, people have had priorities shift and some businesses that were thriving now have to modify.
There are new business opportunities out there, and having an ear to the ground regarding how to market a small, local business in a changing world is important. Not only are businesses and customers changing, but as always, SEO and other digital marketing principles are constantly evolving.
In a nutshell, online business is booming now.
Keep Your Business Details Up to Date
New business hours? New products? Does your content strategy need a change? What about curbside pickup, food or beverage deliver? Are events cancelled, postponed or delivered in a different format?
Keep all these in mind and up to date. Easier said than done when that might involve multiple locations like your website, blog posts, Yelp, Google My Business, Facebook, and more! Try to be thorough, or get help if you need from us.
Some of these platforms, such as Google My Business, have special ‘COVID status update’ sections. Brownie points from Google for having fresh content submitted and using their new tools, this can help google rankings.
Three Pillars of Local SEO: Proximity, Prominence and Relevance
As always, working on your SEO is not a set and forget task.
Here’s one of our posts you should read: Great Post on HOW TO SEO
It’s pretty easy to do the basics. Not foolproof, but depending on how competitive your business is, a bit of ‘home done’ SEO can get your business on page one of google or listed on Google Maps in the A, B or C position.
Align your Listings
Yep, having your hours, address, phone number the same on various platforms will influence your Google rank.
As mentioned, try to keep your info updated on the various platforms such as Yelp, Yellow Pages, Google etc.
Find your Niche
It’s never been more important to determine what makes your business unique and why your customers love it. Once you’ve done that focus and capitalize.
Great Content – and Keep it Coming
New, relevant content on your site (and your content by you on other sites!) contributes to your Google ranking. Google awards brownie points that count towards better Google ranking.
So, it doesn’t have to be a long article and definitely keep it quality and in-line with the business.
Just be yourself and clack out and post some relevant info regularly that your customers will find useful.
Then Share on Social Media
Once you’ve created the content, it’s an easy next step to share it on social media.
Don’t forget Ratings, Reviews, Testimonials!
No one likes to be pestered aggressively for reviews, but if there are some great reviews on Google, FaceBook or Yelp, you can copy them over to your Testimonials section on your website.
Or link from your website to the reviews, blog about it, social about it etc.
It’s great to reply to the reviews right on the platform too. Yelp, Google etc advise doing that in their FAQ’s.
Links to and from related businesses work in the background are favourable to Google rankings too.
Read more here: https://yoast.com/ultimate-guide-to-small-business-seo/
Need help from an SEO specialist team who knows how to do the Best SEO in 2020? Or, want help with your Local Listings for Vancouver? Contact us!